From Vision to Effective Data Strategy – Including Certificate of Participation
What is the Data Strategy Masterclass?
The Data Strategy Masterclass is a practical, hands-on course for professionals and leaders who want to understand and apply how to use data strategically within their organization. The course guides participants step by step through the entire process – from business vision to a concrete data strategy and its implementation.
The goal is to equip participants with both the tools and the mindset to go beyond merely collecting data, enabling them to actively leverage data for value creation and transformation within the company.
Participant Benefits
The benefits of the Data Strategy Masterclass are clear and compelling – especially for professionals and leaders who want to thrive in, or actively shape, a data-driven organization.
Here are the key advantages for participants:
Clarity in the Data Jungle
Participants learn how to navigate an often overwhelming data landscape and derive a clear strategic direction. They focus on what truly matters instead of getting lost in technical details or hype.
From Theory to Practice
The course doesn’t just explain what needs to be done , it shows how. With hands-on methods, tools, templates, and real-world examples, participants can directly apply their knowledge to their own organization.
Structured Approach for Strategy and Execution
Participants receive a clear, step-by-step process to develop and implement a data strategy. From vision to projects to a complete data roadmap. Everything from one source.
Holistic Understanding of Data
The course connects business, technology, and organizational perspectives:
– Why data is strategic
– How to build organizational structures and governance
– How to understand and leverage the role of the data architect
This creates a shared understanding of data’s value across the organization.
Stronger Stakeholder Engagement
Participants learn how to involve, convince, and align stakeholders, increasing the impact and acceptance of data initiatives throughout the organization.
Certificate of Participation
At the end of the course, participants receive an official certificate as proof of their skills. Useful for personal development programs or to enhance their résumé.
Career Advancement
With in-demand knowledge of data strategy and architecture, participants gain future-proof skills that are increasingly sought after across IT, business, finance, marketing, and strategy.
Target Audience
- Executives (e.g., Chief Data Officers)
- Data Governance Leads / Managers
- Data Strategists / Enterprise Data Architects
- Data Owners, Data Stewards, Data Engineers, Data Analysts, Data Scientists, BI Developers / Analysts
- IT and business professionals who want to develop and successfully anchor a solid data strategy within their organization
Objectives and Benefits
- Understand how to derive data strategies from a business vision and translate them into real value creation
- Gain the ability to independently develop a sustainable data strategy and a concrete roadmap
- Achieve clarity on data roles and responsibilities (e.g., Data Owner, Architect, Steward)
- Learn methods for planning and prioritizing data-driven initiatives and projects
- Build confidence in stakeholder engagement through targeted communication and persuasive argumentation
- Access practical tools, templates, and real-world examples for daily use
- Receive a certificate as proof of strategic data expertise
Course Content / Modules
1. Introduction & Orientation
Goal: Understand the purpose and value of a data strategy
- Welcome & course overview
- Why every organization needs a data strategy
- Expectations, benefits, and learning outcomes
2. Understanding the Business Vision
Goal: Identify the link between business goals and data needs
- The business vision as a starting point
- From vision to data-driven target architecture
- Tools for analyzing corporate goals
3. Designing a Data Strategy
Goal: Develop a tailored data strategy
- What is a data strategy?
- Success factors & common pitfalls
- Strategy development frameworks (e.g., DAMA-DMBOK, Data Mesh)
- From business needs to strategic direction
Mini Case Study for practice
4. Deriving Initiatives & Projects
Goal: Define actionable steps from the strategy
- Identifying strategic initiatives
- Defining and prioritizing the project portfolio
- Defining KPIs and measuring success
Tool Tip: Impact-Effort Matrix
5. Enterprise Data Roadmap & Implementation Plan
Goal: Plan the concrete implementation
- Building a data roadmap
- Milestones, dependencies, and resources
- Integrating with IT and business roadmaps
Template: Data Strategy Roadmap
6. Establishing Data Organizations
Goal: Define structures and responsibilities
- Key data roles (Data Owner, Steward, Analyst, Architect)
- Operating models: centralized, decentralized, hybrid
- Introducing data governance
Real-world example: Building a Data Governance Organization
7. The Role of the Data Architect
Goal: Understand the function and impact of data architecture
- What does a data architect really do?
- Collaboration with enterprise architecture, IT, and business units
- Data architecture as an enabler of strategy
Tip: Sample architecture blueprints
8. Stakeholders & Communication
Goal: Identify and successfully engage stakeholders
- Who are the key stakeholders?
- Communication techniques & data storytelling
- Change management for data initiatives
Exercise: Stakeholder Mapping
9. Wrap-up & Certificate of Participation
Goal: Reflect and document learning progress
- Recap of key learnings
- Final quiz or mini reflection activity
- Downloadable certificate of participation
Format and Duration
- Total Duration: Approximately 6–8 hours (depending on format and depth)
- Format: Available in-person or remote
- Includes: Templates, course materials, and certificate of participation
Completion
- Certificate of participation upon completion of all modules
Prerequisites
The Data Strategy Masterclass is intentionally designed to deliver high value for both professionals with initial data experience and strategically minded leaders.
Recommended for Participation:
- Willingness to think across the organization
- Basic understanding of business goals and processes
- Interest in data and its strategic use
- Initial experience with data-related topics or projects